Blog

Oct
28

Importance of Display Advertising for Website

Meaning

Display advertising is graphical advertising on the World Wide Web that appears on Web Pages, YouTube channels, Mobile Applications, Email etc. Often these ads referred to as banners, which come in standardized ad size, and can include logos, images, text etc. The main purpose of Display Advertising is to deliver general advertisements and brand messages to the plus 40 million people connected to the internet each month.

Why display advertising for website?

Display advertising lets you

  • Create a wide range and all type of advertisements - image, text, video and interactive ads.
  • Place those ads on websites that are relevant to what you are selling.
  • Show those ads to the people that are more likely to be interested.
  • Manage and track your campaigns, budget and results as you go.

 

Why Display?

Today people are spending most of their time online. Out of which 95% of that time is spent reading and engaging with content on websites.

The Google Display Network can help you reach all these potential customers.

Generate Awareness

Display advertising helps you generate awareness by showing your ads in front of consumers, so they can learn about your business and the product and services you provide as they consider their options. The more people research in your business category, the more beneficial it is for your product or services to stand out from the crowd.

Increase Sales

Display advertising helps you to increase sales of your product or services by showing your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that should be on their top-of-mind.

Drive Loyalty

Display advertising helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even once or even if they didn’t buy anything. By showing your ads, you are reminding them of your business is likely to bring them back to your website again and keep your business on their top-of-mind.

Generate Awareness with the Google Display Network

  • Create your ads

    To create high impact image and video ads you can use the Display Ad Builder. You can choose pre-made ads where format and other necessary information of your chosen category ad will be given or you can create your own ads from scratch.
  • Target potential customers

    Google Display Network lets you target your ad to the right set of customers and maximize your ad’s exposure to those who are most likely to be interested in your products or services. To target by topics, pick topics that are relevant to your business and then target those sites which are related to those topics. If you want to target people who are interested in those topics, even when they are visiting unrelated sites, you can use interest category targeting.
  • Manage campaign

    AdWords automatically sets the budget on your ads to maximize the number of clicks you get without paying more than your planned budget with the help of automatic bidding tool.
  • Track investment

    To measure how many people many people your ads are able to reach and how often your ads are viewed you can use Reach and Frequency reporting after targeting interest categories.

One in five consumers exposed to a business’s display ads perform related searches and one in three visit their website. Source: Online Publishers Association, “The Silent Click: Building Brands Online", June 2009

Increase Sales with the Google Display Network

The typical combined Search and Display campaign gets 22% greater conversions compared to Search only campaigns. Source: iProspect & Comscore real branding implications of digital media - August 2011

CASE STUDY: Legacy Learning Video: https://www.youtube.com/watch?v=3bZZJgmxn2E

Increase loyalty with the Google Display Network

  • Create ads

    To create text or image ads for free, you can use the Display Ad Builder. To grab people’s attention and get them to act, you can include offers and discounts in to your ads.
  • Target potential customers

    To show the most relevant ads to people based on their location by using geographic targeting. For each ad campaign, you can select locations where you want to show your ad. You can choose locations such as entire country, specific area of any country like states, cities or even a radius around a location. By selecting keywords also you can target your potential customers. Keywords can be relevant to your company or its product or services. After selecting keywords AdWords will find websites that match your keywords. Where you can show your display ads.
  • Manage campaign

    To measure the return on investment of your ads, decide which actions you want to track and then find out which ads bring you the most conversions and the best ROI by using conversion tracking.
  • Track your investment

    To manage the bids and placements for your ads automatically, you can use the conversion optimizer tool after setting up conversion tack. By using this tool you can make sure that your ads will go on the best sites which will give you the best value for money.

    Remarketing can engage shopping cart abandoners. Studies show remarketing drives 51% higher conversions and 28% lower cost per acquisition. Source: 2010 Google study

    CASE STUDY: https://www.youtube.com/watch?v=hKMKpDbdBus

    • Create ads

      To create image, video and rich media ads google display network provides Display Ad Builder which will engage potential customers and leave them with a lasting impression of your business and its product or services.
    • Target potential customers

      To show a group of ads to consumers who have already visited your website there is option of creating remarketing campaign in Google Display Network. This campaign helps you to target people who have already shown an interest in your business.
    • Manage campaign

      You can use AdWords reports to find out when, where and for whom your ads are most effective. A couple of good reports to start with are the demographics report and the view-through conversion report.
    • Track investment

      By adding Google Analytics to your website you can get more information about the way consumers interacts with your website once they have clicked on your ad.